OUR SERVICES
Sena Kozar Strategies is an award-winning political advertising agency.
Whether you’re a candidate or a cause, we help our clients take on hard challenges and win.
WHO WE ARE
To be the victor on Election Day, it takes more than just compelling content or just smart strategy. You need both. That’s where we come in.
Creative
storytellers:
We help you build your narrative and then bring it to life. Authenticity is everything — and behind every campaign is a story that strikes at the heart of the human experience. We break through the clutter and evoke the emotions that motivate people to take action.
Battle-tested
strategists
We help you develop the strategy and tactics to win. Led by Dan Sena (dubbed a “mastermind” by The New York Times) and Scott Kozar (a decorated ad maker), our team of respected Democratic operatives combines decades of experience with the energy and hunger to win.
Together, we’ve steered hard-fought victories for U.S. Senators, governors, Members of Congress, state legislators, mayors, ballot measures, and issue campaigns, and directed hundreds of millions of dollars in advertising. The last time Donald Trump was in the White House, our partners led the charge to successfully take back the House into Democratic hands. We know how to win because we’ve done it before.
As a Hispanic-owned firm, we pride ourselves on cultural competency and lifting up underrepresented voices to deliver results.
WHAT WE DO
We handle all elements of television, radio, and digital advertising — helping you connect with voters on every screen, from traditional broadcast and cable, to streaming and social media.
Strategy
MESSAGING
SCRIPTING
IN-house production
targeting
ad placement
Performance Analytics
Cultural Competency
Why We’re Trusted
This firm is built on a long and abiding friendship that started back when Dan and Scott were trading emails in between 2 a.m. bottles for their daughters, who were born just days apart. Little did they know back then that they’d help change the face of American politics — from putting the gavel back in the hands of the first woman Speaker of the U.S. House of Representatives, to becoming the first Hispanic-owned firm to elect a U.S. Senator. This work is personal to us, and we don’t take it lightly.